The Pocus Unlocking Revenue Podcast The sales revolution: Spray and pray to AI first (Ayub Mohammed)
Sep 9, 2025
In this engaging conversation, Ayub Mohammed, VP of Small Business and Mid-Market Sales at RingCentral, shares his extensive experience in adapting sales strategies for an AI-driven landscape. He discusses the shift from traditional sales methods to AI-powered prospecting and the importance of unique approaches in a commoditized market. Ayub offers insights on balancing bottom-up experimentation and top-down practices for AI adoption. He also emphasizes the role of mentorship, self-reflection, and continuous learning in navigating the evolving sales environment.
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Career Boomerang Fueled By Learning
- Ayub recounts starting at RingCentral as one of the first U.S. sales reps and rising from account executive to mid-market leader.
- He left for Bitly to learn PLG and later returned to RingCentral for a wider role owning mid-market and under lifecycle.
Use A Trusted Network To Check Ego
- Build a diverse support network and bounce big decisions off trusted peers and family before acting.
- Balance external advice with inner reflection and choose what fits your life and goals.
Curate Diverse Mentors And Filter Advice
- Seek mentors across life stages and maintain long-term connections to get diverse perspectives.
- Sift feedback deliberately and avoid drowning in opinions by weighing pros and cons before deciding.
