Dan Kennedy's Magnetic Marketing Podcast

Marketing To The Affluent

Jan 5, 2024
Exploring the differences in marketing to the affluent compared to regular customers, understanding the unique reasons why the wealthy buy, and adapting marketing strategies to target this demographic for business growth. Delving into pricing strategies, decoding affluent consumer behavior, and valuing customers for overall business success.
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Episode notes
1
Introduction
00:00 • 3min
2
Unlocking Opportunities with Affluent Consumers
02:47 • 18min
3
Decoding Affluent Consumer Behavior
20:23 • 5min
4
Pricing Strategies for Engaging Affluent Buyers
25:13 • 5min
5
Valuing Customers for Business Success
30:20 • 2min