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Dan Kennedy's Magnetic Marketing Podcast
Marketing To The Affluent
Jan 5, 2024
Exploring the differences in marketing to the affluent compared to regular customers, understanding the unique reasons why the wealthy buy, and adapting marketing strategies to target this demographic for business growth. Delving into pricing strategies, decoding affluent consumer behavior, and valuing customers for overall business success.
31:57
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Quick takeaways
- Understanding the unique reasons for buying from the affluent demographic is crucial for effective marketing strategies.
- Breaking free from self-imposed limits and navigating boundaries is essential for attracting affluent clients and increasing profitability.
Deep dives
Marketing to the Affluent: Seizing Opportunities
The podcast explores the immense opportunity in marketing to the affluent during times of economic change. Dan Kennedy highlights demographic shifts leading to the rise of the 'mass affluent' and 'middle-class millionaires', presenting a new market landscape. By understanding the psychographic trends of affluent demographics, businesses can adapt to attract and serve upscale clientele efficiently.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode