18min chapter

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Marketing To The Affluent

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

Unlocking Opportunities with Affluent Consumers

The chapter delves into breaking free from self-imposed limitations to cater to affluent customers, mentioning the lucrative opportunities presented by the wealthy baby boomer generation. It emphasizes the need for businesses to adapt marketing strategies to appeal to the affluent demographic and highlights the importance of targeting this segment for business growth.

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