The Learning Leader Show With Ryan Hawk

143: Chad Estis - SVP For The Dallas Cowboys: Working For Jerry Jones

Jul 20, 2016
Chad Estis is the Executive Vice President at Legends Hospitality and oversees business operations for the Dallas Cowboys. He shares insights on the essential traits that drive success like passion and optimism. Chad discusses his strategies for selling premium seating and reflected on his recruitment by the Jones family. He emphasizes the importance of cultural fit in hiring, and his collaborative approach to leadership. Additionally, he highlights the personal challenges he faced relocating for this dream role, all while navigating the unique dynamics of working with Jerry Jones.
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INSIGHT

Three Traits That Sustain Excellence

  • Passion, optimism, and likability are core traits Chad sees in sustained high performers.
  • These traits attract talent, enable risk-taking, and make others willing to follow.
INSIGHT

Premium Inventory Demands Active Selling

  • Premium ticket sales require a full sales ecosystem, not passive online buying.
  • High-value products demand sales centers, skilled reps, training, marketing, and technology.
ANECDOTE

Humble Start In Telemarketing

  • Chad started as a telemarketing rep making $16,000 a year and making 80–100 calls daily.
  • He moved back in with his parents and used the role to build grit and industry relationships.
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