Business Wars Boeing vs Airbus - Mayday | 6
Jan 22, 2020
In 2011, the fierce competition between Boeing and Airbus escalates as American Airlines seeks to purchase 460 aircraft. Boeing's bold move to introduce the 737 MAX ignites a series of events that lead to a significant crisis. The discussion shifts to Boeing's 787 Dreamliner's grounding due to safety issues, raising concerns about public confidence. Furthermore, the narrative uncovers the tragic outcomes of hasty decisions and highlights the corporate culture challenges faced by Boeing in this cutthroat industry.
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Boeing's Reaction to Airbus
- American Airlines considered Airbus, forcing Boeing to revamp its strategy.
- Boeing shelved new jet plans, mirroring Airbus's A320neo approach with the 737 MAX.
Engineering Challenge
- Boeing's 737 MAX faced an engineering challenge: fitting larger engines on an old airframe.
- This required a software solution (MCAS) to maintain similar handling characteristics.
Dreamliner Launch
- Boeing's 787 Dreamliner faced delays and cost overruns.
- Its launch was crucial, but defending the 737 against the A320neo remained critical.