Boeing vs Airbus - Mayday | 6
Business Wars
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A Crisis in Confidence: The Dreamliner Grounding
This chapter explores the pivotal January 2013 incident involving a battery fire on the 787 Dreamliner, which resulted in the grounding of the aircraft by the FAA. It highlights the urgent response from Boeing's leadership and engineers as they navigate the challenges of safety, public confidence, and corporate reputation.
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