The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

351. The Key to Effective Communication: Simplify and Connect with Ben Guttmann

Dec 22, 2023
Ben Guttmann, author of Attention!: The Power of Simple Decisions in a Distracted World, joins host Melina Palmer to discuss the importance of simplicity in communication. They explore the 'Frankenstein problem' of overloaded messages and highlight the concept of fluency. The podcast also covers the paradox of choice, nice vs kind messaging, and the significance of context in crafting effective messages.
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