5min chapter

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

351. The Key to Effective Communication: Simplify and Connect with Ben Guttmann

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Effective Communication and Tips for Refining Ideas

The host and guest delve into the topic of effective communication, emphasizing simplicity and the use of 'so' to refine ideas. They recommend the book 'Simply Put' for practical advice and stories, and invite listeners to join the conversation on social media.

00:00

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