The Next Big Idea Daily

How to Be a Long-Term Thinker in a Short-Term World

32 snips
Aug 15, 2025
Dori Clark, a business strategist and Columbia Business School professor, shares insights from her book, 'The Long Game.' She discusses the importance of long-term thinking in a world obsessed with instant gratifications. Listeners learn how to allocate time for innovative projects while balancing immediate actions. Clark emphasizes the need for authentic relationships, introducing the 'no asks for a year' rule to foster genuine connections. She also highlights the deceptive nature of progress in achieving long-term goals, encouraging resilience.
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INSIGHT

Commit To Being Bad Somewhere

  • Strategy requires deliberately being weak in some areas to be exceptional in others.
  • Saying no and dropping initiatives creates space to outstrip competition where it matters.
ADVICE

Protect 20% Time For Exploration

  • Protect a portion of your time for speculative projects and skill-building like Google's 20% time.
  • Carve out and defend that time so you can experiment safely and build unexpected capabilities.
ANECDOTE

Training As A Lyricist Expanded Her Network

  • Dory Clark trained for five years to become a musical theater lyricist as part of her 20% time.
  • That pursuit expanded her network, skills, and opened unpredictable future opportunities.
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