Marketing Against The Grain

6 Marketing Mistakes Holding You Back From 10Xing Your Business (#164)

Oct 12, 2023

26:19

Snipd AI

The hosts discuss the importance of planning and strategy in uncertain times. They emphasize the need for flexibility in organic search growth and building systems instead of processes. The chapter also highlights the belief in early adoption and investing in creators and media. Overall, the podcast covers valuable insights on building a strong marketing strategy.

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Quick takeaways

Start with a clear strategy and financial goals aligned with core priorities for effective planning and growth.

Build flexible systems or playbooks instead of rigid processes to empower teams and enable effective execution.

Deep dives

Start with a Clear Strategy and Financial Goals

To effectively plan for the next year and navigate the uncertainties, it is crucial to start with a clear strategy and financial goals. Aligning the company's revenue targets with the core priorities identified in the strategy provides a roadmap for growth. The strategy should identify the areas where the company aims to be world-class and leverage its unfair advantages. This clarity of purpose not only helps in setting achievable goals but also inspires the team to work towards them.

Introduction

2min

Fashion Choices and Business Planning

3min

Defining Strategy and Vision

5min

Belief in early adoption and investing in creators and media

5min

Building Systems for Organic Search Growth

13min

If you have rigid processes, they will kill you.

Kipp and Kieran dive into how to build a plan to actually grow next year with all the uncertainty in the world. Learn more on the secret element of a great plan, why you need a pillar-based strategy, the power in finding your unfair advantages, and why you should build systems and not processes.

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