Marketing Against The Grain 6 Marketing Mistakes Holding You Back From 10Xing Your Business (#164)
Oct 12, 2023
Rigid processes can stifle growth; flexibility is key. Discover how to create a winning business plan amidst uncertainty. The hosts emphasize the importance of strategic simplicity and leveraging your unfair advantages. Learn about the value of crafting a one-year vision while aligning goals with company strategies. They dive into the critical difference between systems and processes for fostering creativity. Prioritization and strong leadership are highlighted as essential for achieving exceptional results.
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Start with Strategy
- Start your business plan with a clear strategy.
- Define the time period for your strategy (e.g., quarter, year, three years).
Pillar-Based Strategy
- Define a few core pillars for your business strategy.
- Focus on what you need to excel at and align your plan with company goals.
Kill Failing Projects
- Kill projects that are not working or showing significant progress.
- This allows for reallocation of resources and forces hard decisions.