6 Marketing Mistakes Holding You Back From 10Xing Your Business (#164)
Marketing Against The Grain
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Building Flexible Systems for Business Growth
This chapter explores the critical difference between processes and systems in fostering creativity and individuality within teams for enhanced business outcomes. The discussion emphasizes the need for flexible systems that support strategic marketing initiatives and the development of actionable playbooks, bridging the gap between high-level goals and daily execution. It also highlights the importance of prioritization in planning and the role of leadership in guiding teams toward achieving world-class objectives.
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