Daybreak What does it take to sell makeup to men?
7 snips
Feb 11, 2025 In 2025, masculinity is being redefined, with makeup becoming mainstream for men. The podcast explores shifting attitudes towards men's grooming, showcasing the rise of Direct-to-Consumer brands catering to male beauty needs. It reveals how India has emerged as a leading market for men's beauty products while discussing the tension between modern acceptance and traditional masculine perceptions. Tune in to discover how far the industry has come and the challenges it still faces in breaking down old stereotypes.
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Evolving Masculinity and Makeup
- Men's grooming has evolved beyond traditional products to include makeup.
- Despite market growth, brands struggle to market these products effectively to men.
Beards and Brand Disruption
- Having a beard was once deemed unprofessional, especially in IT.
- Brands like Beardo shifted this perception, impacting razor brands like Gillette.
The Cricketer and the Beard
- A consumer goods company offered a cricketer 8 crore rupees to shave his beard.
- The cricketer declined, highlighting the impact of influencers on grooming trends.