10min chapter

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What does it take to sell makeup to men?

Daybreak

CHAPTER

The Changing Face of Men's Grooming and Beauty Standards

This chapter examines the changing attitudes towards men's grooming and skincare, emphasizing the acceptance of makeup in modern masculinity. It also highlights the rise of Direct-to-Consumer brands targeting men, while addressing the lingering hesitance rooted in traditional perceptions of masculinity.

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