Wholesale Hotline Why Smart Investors Are Pivoting To Land Deals | Wholesaling Inc Breakout
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Oct 9, 2025 In this engaging discussion, Clay Hepler, a land specialist and founder of Hepler Land Holdings, shares his insights on transitioning from wholesaling to land investing. He explains the importance of creating an off-market acquisition engine and how evolving regulations have shifted marketing strategies. Clay emphasizes targeting recreational land near metro areas and the complexities of subdividing parcels to maximize value. He also dives into financing strategies and the innovative use of AI in deal marketing, making the process both efficient and effective.
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Pivot To Inbound Marketing
- Use Facebook posts and local Facebook ads to generate inbound seller leads instead of risky mass texting or heavy dialer spend.
- Inbound leads buy you time to develop sales skills and avoid TCPA/texting legal risks.
Wholesale Channel Collapse Explained
- Mass texting and aggressive outbound campaigns crashed around 2023, causing big legal and carrier pushback.
- That collapse plus regulation and rising rates shrank the wholesale market significantly.
Structure AMs For Stability
- Keep acquisition managers licensed and on salary with performance bonuses to increase accountability and control.
- Pay a base (e.g., $80k) plus 3–6% bonuses and require licensing for AMs.
