Believe in yourself, take action, and put in the hard work to succeed in business and social media.
Focus on building a brand that resonates with people and provides value, while being open to pivoting and diversifying content.
Break the stereotype of influencers by recognizing the entrepreneurial skills and accomplishments of content creators in various ventures.
Deep dives
Believing in Yourself and Taking Action
The podcast episode discusses the importance of believing in oneself and taking action without relying on external validation. The hosts share their own experiences of starting a blog and podcast, emphasizing the need to have unwavering belief in their goals and the willingness to put in the hard work. They advise against chasing short-term money and instead encourage focusing on long-term success. They also emphasize the importance of being patient, consistent, and willing to pivot based on audience feedback. Overall, the episode highlights the mindset and determination required to build a successful business or brand.
Building a Brand and Evolving Content
The hosts discuss the significance of building a brand rather than just focusing on making money. They talk about the importance of thinking long-term and creating something that people genuinely care about and resonate with. They advise being open to pivoting and evolving content based on audience needs and feedback, rather than sticking to a formulaic approach. They also emphasize the value of creating content that provides outside value to the audience and enhances their lives. The hosts share their personal experiences in building a brand and expanding their content in various directions, highlighting the benefits of diversifying and constantly challenging oneself.
The Complexity of Being an Influencer and Entrepreneur
The episode delves into the misconception surrounding the term 'influencer' and the multifaceted nature of being a content creator and entrepreneur. The hosts highlight that being labeled as an influencer can be dismissive and fail to acknowledge the entrepreneurial skills and accomplishments of individuals in this space. They advocate for recognizing the extensive work that goes on behind the scenes, such as investing, product development, publishing, and more. They emphasize the need to break the stereotype and acknowledge that many content creators are successful business people with diverse ventures and a wide range of skills.
Building a Business Together
The podcast serves as a joint creative endeavor for the couple, separate from their respective CEO roles and teams. They find joy in coming together to host the podcast and would do it for free. Despite the grind, they genuinely enjoy engaging with interesting people and find it cool to have access to conversations they wouldn't have otherwise. The podcast has evolved into a larger business with multiple revenue streams, including their strategic investments in other consumer businesses.
Importance of Direct Audience Connection
They emphasize the value of having a direct relationship with their audience through podcasting. This unique medium allows for end-to-end control, bypassing intermediary platforms and enabling them to engage with listeners authentically. The ability to carry a podcast successfully translates into building other channels and extending their brand. By staying connected to their audience and constantly listening, they can create content that resonates, innovate, and launch new ventures.
Lauryn Bosstik had no backup plan when she started blogging, after college. She was going to succeed at all costs, so she put in countless hours to make it work.
After three years, she started to make a good profit off of her blog, The Skinny Confidental.
Later, on a beach with her husband, they decided to do a podcast together.
The rest is history.
Everyone knows them from their wildly successful podcast but what they don't know is how many successful businesses they've build behind the scenes: Whether it's their massive podcast network, Dear Media, to their investments in dozens of startups.
They've been massively successful in the business, and social media, worlds and they share their story and some tips and inspiration to help us get there too.
Subscribe to my weekly newsletter to get tips on how to start, or grow your business, from over 100 interviews with the most successful entrepreneurs in the world.
