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The Importance of Branding
I think where it came from is when I look back at my childhood, I realized like the whole childhood, I was branding in my own way. It's just about taking something that you really love and turning it into a brand and something you can monetize. And so probably did not envision sitting here pot seven years ago. But because we had the vision to kind of build and create content that I think resonates with people, then you can start to say, oh, there's a lane in that commerce lane.