The Diary Of A CEO with Steven Bartlett

How I Built 5 Multi-Million Dollar Companies: Marcia Kilgore

Sep 27, 2021
Marcia Kilgore, a pioneering entrepreneur in the beauty industry, shares her incredible journey of founding multi-million dollar companies like Bliss and Beauty Pie. She discusses how her financial struggles inspired her entrepreneurial spirit and the importance of genuine customer connections. Marcia emphasizes the need for authenticity in sales and creating unforgettable customer experiences. She also reflects on balancing work and family while navigating the challenges of entrepreneurship, showcasing how passion drives success over mere profit.
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ANECDOTE

From Bodybuilding to Personal Training

  • Marcia moved to New York at 18 with $300 and no university funds.
  • She leveraged her bodybuilding skills, becoming a personal trainer for celebrities.
INSIGHT

Early Customer Retention

  • Marcia realized early on that customer retention is crucial, especially with clients who might dislike the core service (e.g. exercise).
  • She focused on making the overall experience enjoyable to ensure repeat business.
ANECDOTE

Bliss Beginnings

  • Marcia's skincare journey started with personal skin issues and a summer income gap as a trainer.
  • She took a facial course, practiced on clients like Oprah, and eventually opened her own spa.
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