How I Built This with Guy Raz

Live From The HIBT Summit: Sara Blakely Of Spanx

Dec 5, 2019
Sara Blakely, the founder of Spanx, shares her incredible entrepreneurial journey filled with innovation and resilience. She opens up about the emotional rollercoaster of starting her business, including an unforgettable moment of sobbing in an Office Depot. Blakely discusses the importance of keeping ideas under wraps early on to avoid discouragement and explores how to turn anxiety into empowerment. She also reflects on the traits that distinguish introverted and extroverted founders, revealing the complexities of charisma in entrepreneurship.
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ADVICE

Protecting New Ideas

  • Protect your new ideas by keeping them secret initially.
  • Avoid sharing them with everyone for feedback, as it can lead to discouragement.
ADVICE

Setting Intentions

  • Set a clear intention for your ideas and write them down.
  • Believe in your ideas as gifts from the universe, nurturing them instead of immediately dismissing them.
INSIGHT

Value of Cold Calling

  • Cold calling builds resilience and essential sales skills.
  • It teaches quick thinking, persuasion, and understanding customer needs.
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