How I Built This with Guy Raz cover image

Live From The HIBT Summit: Sara Blakely Of Spanx

How I Built This with Guy Raz

CHAPTER

The Birth of Spanx: Innovation and Resilience

This chapter narrates the early journey of Spanx's creation, highlighting the importance of keeping innovative ideas under wraps initially to avoid discouragement. It reflects on the challenges faced in the speaker's sales career, emphasizing resilience against rejection and the lessons learned that shaped their entrepreneurial spirit. The narrative also touches on the excitement of launching a new product, achieving recognition, and fostering collaboration over competition in the business landscape.

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