Business of Software Podcast Ep 115 Autobooks Connecting Sales with Marketing (with Derik Sutton and Kyle Bazzy)
Aug 9, 2023
Explore Autobooks' journey in restructuring its operations, transitioning into new roles, aligning sales incentives with customer success, controversial scaling strategies, early stages of implementing sales and marketing, and their excitement for an upcoming session at BoS USA conference.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Transitioning into New Roles
02:25 • 23min
Aligning Sales Incentives with Customer Success and the Challenges of Changing Commission Structures
24:56 • 3min
Controversial Strategy and Success Stories in Scaling Sales
28:15 • 3min
Early Stages of Implementing Sales and Marketing
31:24 • 9min
Excitement for an upcoming session and information on Autobooks
40:45 • 2min