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9min chapter
Ep 115 Autobooks Connecting Sales with Marketing (with Derik Sutton and Kyle Bazzy)
Business of Software Podcast
Early Stages of Implementing Sales and Marketing
This chapter explores the timeline of implementing the sales and marketing process, refining it during the transition to remote work, and the key moments of success. It also discusses obtaining objective feedback, understanding customer stages, and simplifying presentations to attract potential customers.
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