
Per My Last Email So You Want to Be Your Own Boss? Here’s What It’s Really Like
18 snips
Nov 17, 2025 Nora Ali, a journalist and media executive, founded NKA Media after her journey from the corporate world. She shares the unexpected downsides of entrepreneurship, including the toll it took on her health and the struggle to maintain work-life balance. Nora discusses the shift from her creative on-screen role to the operational demands of running a business. She emphasizes the importance of understanding personal accountability and the value of having a cohesive career theme. Her candid insights offer valuable advice for anyone considering entrepreneurship.
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From Trading Floor To Media Founder
- Nora moved from Goldman Sachs to Jet, then to Cheddar, and later founded Mason Media before freelancing at NKA Media.
- She credited early cold DMs and taking unconventional opportunities for enabling her varied career path.
Opportunity Can Beat Planned Timing
- Nora accepted investor-backed opportunity because entrepreneurship felt inevitable and the learning would outweigh the risk.
- She framed the move as a chance to learn things she couldn’t in her current role even if the venture failed.
Test Flexibility With Short Experiments
- Expect flexibility but test it against real work demands before committing.
- Try short experiments (e.g., working remotely from family) to see if the flexibility matches your needs.



