355: Why Most Salespeople Fail and How to Avoid It

Benjamin Dennehy, the UK's most hated sales trainer, joins to share his brutally honest insights on why many salespeople fail. He discusses the emotional impact of unfulfilled careers and emphasizes the importance of genuine advocacy over outdated tactics. Dennehy highlights the need for a process-oriented mindset, effective client engagement techniques, and the art of structuring successful sales calls. He reveals strategies for negotiating and building emotional connections, urging sales professionals to focus on understanding buyer behavior.