On the Record by Leadpages Big Business Marketing for your SMB: Unlocking Potential
Jun 3, 2025
Michaela Mueller, Senior Marketing Manager at Tria, brings her marketing expertise to the forefront, focusing on nonprofits and supporting young women. She dives into how small and mid-sized businesses can leverage big business marketing strategies, using Radiohead's innovative approach as a vivid example. The discussion covers data-driven techniques, AI tools, and the balance between local engagement and digital presence, emphasizing the importance of authentic brand experiences and adapting strategies to stay competitive in a rapidly evolving marketplace.
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Radiohead's Fan-First Release Anecdote
- Radiohead released "In Rainbows" directly to fans, letting them pay what they wanted.
- This innovative approach disrupted traditional music distribution with a fan-centric model.
Big Biz Marketing Principles Scale Down
- Big business marketing principles apply at any scale but must be simplified.
- SMBs can leverage digital ads with precise targeting for efficient marketing.
Start With Basic Data Questions
- Start data analysis with basic questions like "Who is the customer?" and "What problem are we solving?"
- Ensure your data infrastructure supports answering these fundamental questions first.