Michaela Mueller

Michaela Mueller, Senior Marketing Manager at Tria, brings her marketing expertise to the forefront, focusing on nonprofits and supporting young women. She dives into how small and mid-sized businesses can leverage big business marketing strategies, using Radiohead's innovative approach as a vivid example. The discussion covers data-driven techniques, AI tools, and the balance between local engagement and digital presence, emphasizing the importance of authentic brand experiences and adapting strategies to stay competitive in a rapidly evolving marketplace.