Gartner ThinkCast

How Digital Twins Will Upend the Customer Experience

Nov 12, 2024
Guest
Michelle DeClue
Join Michelle DeClue, a Gartner VP Analyst and expert in digital twins, as she dives into how these virtual representations of customers can transform the retail industry. Discover how businesses can predict behaviors and enhance personalization while navigating data privacy concerns. The discussion covers the evolving definition of customers, the impact of Generative AI, and how digital twins improve customer experiences by identifying pain points. Get ready to rethink customer interactions and the future of digital identity!
Ask episode
Chapters
Transcript
Episode notes
1
Intro
00:00 • 2min
2
Understanding the Digital Twin of Customers
01:51 • 11min
3
Transforming Customer Experiences with Digital Twins
12:55 • 3min
4
Empowering Digital Identity and Personalized Customer Experience
16:22 • 2min
5
Harmonizing Customer Experience
18:05 • 6min