The podcast discusses the latest trends in digital marketing, including Meta's AI model Llama 2 and the partnership between Meta and Microsoft. They also talk about the changes in social platforms like Twitter's rebranding and the launch of Threads. The importance of quality control in digital marketing and the emergence of AI tools are also discussed.
Meta's rebranding and focus on the Metaverse presents both opportunities and challenges for digital marketers.
The launch of Threads by Twitter introduces a new platform for users and brands, but its success may depend on user adoption and competition with existing platforms like Facebook.
Deep dives
Latest Trends: Meta, Lama 2, and the Future of Social Media
This podcast episode delves into the latest trends in digital marketing, starting with Meta's rebranding and focus on the Metaverse. The hosts discuss the potential benefits and challenges of this shift and highlight Microsoft's $10 billion investment in chat GPT. They also explore the launch of Threads, Twitter's new platform, and examine whether it will gain traction among users and brands. The hosts debate the fragmentation of social media and the need for businesses to choose platforms strategically. Lastly, they address the YouTube ad scandal, emphasizing the importance of quality control in ad campaigns.
Generative AI: Barred, Chat GPT, and the Ethical Implications
The podcast touches on the advancements in generative AI, comparing the capabilities of Microsoft's Bar and OpenAI's Chat GPT. The hosts discuss Greenhouse, a communications agency that has implemented a charter to navigate the ethical use of AI tools. They highlight the importance of expertise in using these tools effectively and caution against relying solely on AI-generated content. The hosts also examine the carbon footprint associated with AI processing and commend Microsoft and Google's efforts to offset their carbon emissions. The episode concludes with a discussion on the use of AI-generated websites and their impact on search engine rankings.
Twitter's Rebrand and the Rise of Threads as a Social Platform
The hosts delve into Twitter's recent rebrand as X and explore the reactions and implications of this change. They question the effectiveness of rebranding such a well-established platform and discuss the challenges of user adoption. The podcast also takes a closer look at Threads, Twitter's alternative platform launched as a competitor to Facebook. The hosts examine its potential for sustained engagement, given users' existing allegiances to Twitter. They consider the dynamics of platform loyalty and its impact on marketers' decision-making in choosing social media platforms.
We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta’s position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta and Microsoft have also announced an expansion of their partnership, allowing developers to choose between Meta and Open AI models… The social platforms have also seem some drastic changes. We can’t shy away what’s going on over at Twitter (or should we say X) and the team share their thoughts on Meta’s launch of Threads. We also have a gold pass giveaway and a 20% discount for everyone else to the Revenue Marketing Summit in London. The Summit returns this November 29th and 30th to the Intercontinental O2 for those of you that want to learn the latest marketing strategies. Visit the show notes on our website to get the discount or enter the draw! Show notes - Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please
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