The Digital Marketing Podcast
Latest Trends In Digital Marketing 2023
Sep 8, 2023
The podcast discusses the latest trends in digital marketing, including Meta's AI model Llama 2 and the partnership between Meta and Microsoft. They also talk about the changes in social platforms like Twitter's rebranding and the launch of Threads. The importance of quality control in digital marketing and the emergence of AI tools are also discussed.
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Quick takeaways
- Meta's rebranding and focus on the Metaverse presents both opportunities and challenges for digital marketers.
- The launch of Threads by Twitter introduces a new platform for users and brands, but its success may depend on user adoption and competition with existing platforms like Facebook.
Deep dives
Latest Trends: Meta, Lama 2, and the Future of Social Media
This podcast episode delves into the latest trends in digital marketing, starting with Meta's rebranding and focus on the Metaverse. The hosts discuss the potential benefits and challenges of this shift and highlight Microsoft's $10 billion investment in chat GPT. They also explore the launch of Threads, Twitter's new platform, and examine whether it will gain traction among users and brands. The hosts debate the fragmentation of social media and the need for businesses to choose platforms strategically. Lastly, they address the YouTube ad scandal, emphasizing the importance of quality control in ad campaigns.
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