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Latest Trends In Digital Marketing 2023

The Digital Marketing Podcast

CHAPTER

Microsoft's Integration Strategy, Twitter's Rebranding, and the Launch of Threads

This chapter discusses Microsoft's positioning as a place to integrate different tools, Twitter's rebranding as 'X', and the launch of a new platform called Threads. It explores the limitations of platforms in owning your audience and highlights the success of a platform in terms of user engagement despite missing certain features.

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