14min chapter

The Digital Marketing Podcast cover image

Latest Trends In Digital Marketing 2023

The Digital Marketing Podcast

CHAPTER

Microsoft's Integration Strategy, Twitter's Rebranding, and the Launch of Threads

This chapter discusses Microsoft's positioning as a place to integrate different tools, Twitter's rebranding as 'X', and the launch of a new platform called Threads. It explores the limitations of platforms in owning your audience and highlights the success of a platform in terms of user engagement despite missing certain features.

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