How To Master People Analytics and Deliver Insights That Actually Work
Sep 10, 2024
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Matthew Hamilton, VP of People Analytics & HRIS at Protective Life, shares his journey from military pilot to people analytics leader. He tackles the 'last mile problem' in delivering actionable insights, likening it to a race against a 'zombie horde.' Matthew emphasizes the importance of data storytelling, arguing that data alone isn't enough; context and emotional engagement are key. He also discusses the necessity of enhancing data literacy within teams and encourages experimenting with various approaches to improve insights and drive engagement.
People analytics is an ongoing challenge akin to an unending race, requiring continuous adaptation to deliver actionable insights effectively.
Data storytelling is crucial for HR leaders, transforming complex information into engaging narratives that resonate emotionally and drive action.
Deep dives
The Ongoing Nature of People Analytics
Implementing people analytics is described as an ongoing challenge rather than a sprint or a traditional marathon. It resembles running from a zombie horde, where one cannot stop running at any point, akin to the continuous need for data insights in organizations. There are moments when individuals can pace themselves, but ultimately, ceasing progress could lead to failure. This analogy emphasizes the need for constant adaptation and responsiveness in the realm of people analytics.
The Last Mile Problem in People Analytics
The last mile problem refers to the challenge of effectively delivering data insights to leadership in a way that is meaningful and actionable. Similar to logistics, where getting products from warehouses to customers’ front doors is complex, delivering insights requires an understanding of each leader's specific needs. It involves creating a robust analytics infrastructure that allows leaders to access information directly rather than relying on intermediaries. This complexity necessitates ongoing experimentation to find the most effective means to reach diverse leadership audiences.
Common Pitfalls in Data Insights Delivery
One significant mistake in delivering insights is simply providing data without sufficient context or guidance. Just placing information in front of leaders does not guarantee engagement or understanding; it often results in a lack of interaction with the data. Additionally, leaders are usually preoccupied, making it crucial to present insights in a manner that prompts their attention and action. Effective data literacy training and clear storytelling techniques enhance leaders' ability to utilize insights effectively.
The Value of Storytelling in Data Analytics
Storytelling is recognized as a vital skill for people analytics leaders, transforming complex data into relatable and actionable insights. Effective communication involves not only presenting data but weaving it into a narrative that resonates emotionally with the audience. This approach ensures that key takeaways are memorable, fostering a deeper connection to the insights presented. By incorporating storytelling elements, data analytics can drive meaningful discussions and actions within organizations.
In today's episode of the HR Leaders Podcast, we are joined by Matthew Hamilton, VP of People Analytics & HRIS at Protective Life.
Matthew shares his unique journey from flying helicopters in the army to leading a cutting-edge people analytics team. He discusses the "last mile problem" in people analytics—delivering actionable insights to leaders—and why it's not just a sprint or a marathon but more like an ongoing race against a "zombie horde."
🎓 In this episode, Matthew covers:
How to tackle the "last mile problem" in people analytics.
The importance of data storytelling for HR leaders.
Why simply providing data isn't enough—leaders need context and emotional engagement.
The value of experimenting with different approaches to upskill teams and deliver timely insights.