Matthew Hamilton, VP of People Analytics & HRIS at Protective Life, shares his journey from military pilot to people analytics leader. He tackles the 'last mile problem' in delivering actionable insights, likening it to a race against a 'zombie horde.' Matthew emphasizes the importance of data storytelling, arguing that data alone isn't enough; context and emotional engagement are key. He also discusses the necessity of enhancing data literacy within teams and encourages experimenting with various approaches to improve insights and drive engagement.