John Fallon, CEO of Pearson and leader in educational publishing, discusses the seismic shift from print to digital textbooks. He dives into Pearson's strategies to leverage AI for grading and enhancing personalized learning, and why traditional $300 textbooks are becoming obsolete. Fallon also touches on the future role of teachers amidst these changes and how partnerships with tech giants like Amazon and Microsoft are shaping education. The conversation wraps up with thoughts on the evolving skills needed for today's job market.
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Interview Location and Topic
Kara Swisher interviews John Fallon in London about Pearson's shift to digital.
Fallon discusses the transition from print to digital textbooks.
question_answer ANECDOTE
Fallon's Background and Pearson's Early Digital Efforts
John Fallon discusses his background, starting in politics before joining Pearson in 1997.
He recounts Pearson's history as a conglomerate and its initial foray into digital during the dot-com boom.
insights INSIGHT
Publishing Industry's Slow Digital Adoption
The publishing industry's slow embrace of the internet delayed widespread digital textbook adoption.
Initial attempts to push technology faced resistance from customers not yet ready for change.
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Marketing Management is a seminal textbook that uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from other marketing management texts. The book is updated to reflect the latest market developments, including new examples and insights on real-world companies such as Wegmans, Starbucks, and Uber. It covers various aspects of marketing, including consumer and business markets, marketing research, market segmentation, product strategy, branding, pricing, and integrated marketing communications.
Pearson CEO John Fallon talks with Recode's Kara Swisher about why the company is pivoting from print to digital textbooks.
In this episode:
Fallon’s background; the publishing industry’s slow-motion embrace of the internet; “the $300 textbook is dead”; how Pearson will make money from a cheaper digital textbook; competing with well-funded education startups; how Pearson’s Aida will grade calculus problems and, one day, essays; why teachers won’t be made obsolete; how the school of the future will be informed by the skills needed in the job market; why do students still need to physically go somewhere to learn?; how Pearson thinks about its competition; working with tech companies like Amazon and Microsoft; and the state of democracy in Boris Johnson's UK.