Masters of Scale

What's the hidden business behind your business? w/Rent the Runway's Jenn Hyman

Jan 12, 2021

Jenn Hyman, co-founder of Rent the Runway, shares insights on the often-overlooked operations that drive success in business. She discusses how Rent the Runway's unicorn status was built on a massive dry-cleaning operation and data insights that are transforming fashion. Jenn emphasizes the importance of relationships, trust, and innovative employee benefits, like the 'Lobatical' initiative, in enhancing customer experiences. Discover how operational excellence underpins their glamorous public image.

40:03

Episode guests

Jenn Hyman

AI Chapters

Episode notes

Intro

3min

Unveiling the Hidden Operations of Circus Success

5min

Navigating Business Complexity: Insights from Rent the Runway

16min

Building Relationships in Fashion

4min

Behind the Curtain of Rent the Runway

3min

Building Foundations: Team Benefits and Communication Evolution

8min

Building Trust Through Operational Excellence and Entrepreneurial Spirit

5min

Rent the Runway co-founder Jenn Hyman knows: Behind every successful business is another business backstage, one you might not expect. Rent the Runway is known for creating a glamorous "closet in the cloud,” but as Hyman explains, it achieved unicorn status by mastering a few less glamorous businesses — including the world’s largest dry-cleaning operation, and a data insights practice that’s changing the fashion industry. Cameo appearance: Kevin Venardos (Venardos Circus); Stewart Butterfield (Slack).

Read Jenn Hyman's essay on the making of this episode: https://www.linkedin.com/pulse/mastering-businesses-behind-our-business-jennifer-hyman/

Learn more about the Venardos Circus: https://www.venardoscircus.com/

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.