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The CPG Guys

Live at Cannes Lions with Walmart's Seth Dallaire

Jul 30, 2024
Seth Dallaire, Chief Revenue Officer at Walmart, shares insights from the Cannes Lions Festival, discussing the explosive growth of Walmart Connect and the value of Walmart Luminate for brands. He emphasizes the importance of data in retail, revealing how brands can leverage these tools for enhanced decision-making and sales. The conversation highlights Walmart's continued evolution in retail media, exploring creative strategies to engage customers in today's digital landscape. Dallaire also touches upon the future of Walmart Data Ventures and its expansive services.
01:03:40

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Quick takeaways

  • Walmart Connect is rapidly evolving, offering brands valuable advertising solutions and enhancing consumer engagement through innovative retail media strategies.
  • The podcast highlights the pressing challenges retailers face with consumer subscription services, particularly the decline of Amazon's Subscribe and Save program amid shifting consumer behaviors.

Deep dives

Google's Cookie Policy Reversals

Google has decided not to carry out its plan to deprecate third-party cookies in its Chrome browser. This decision stems from the realization that transitioning from third-party cookies would require considerable effort from numerous stakeholders across the online advertising ecosystem. The company recognized that this change could significantly affect publishers, advertisers, and other participants reliant on cookies for targeted advertising. This reversal reflects an ongoing challenge in finding a viable alternative that balances privacy concerns with the needs of advertisers and content creators.

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