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Live at Cannes Lions with Walmart's Seth Dallaire

The CPG Guys

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Innovating Retail Media: Walmart's Strategic Evolution

This chapter explores the advancements in Walmart's retail media landscape, focusing on Walmart Connect, Walmart Plus, and Walmart Luminate. It highlights the integration of advertising and merchandising in the digital era, emphasizing the role of creativity and data in optimizing customer engagement. The discussion underscores the need for brands to adapt to evolving market dynamics and leverage analytics for better decision-making and increased sales.

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