In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity.
This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit
Seth answers these questions:
- Welcome back, since we last had you, Walmart connect, Walmart Data Ventures, and Walmart plus are on a great ride. If you look back at the last few years you’ve been here, do you feel the magic moment has arrived?
- Walmart connect - growing every day in leaps and bounds, providing value everyday to brands. What’s the heartbeat of WMC, and why should brands continue to invest with you?
- Walmart Luminate has now also been around a couple years. At General Mills, I was a big believer that we should used the outputs from the platforms for our everyday business - penetration, growth, share, etc. How are brands leveraging Walmart luminate?
- Can you take us through the larger Walmart data ventures endeavor - what else does it involve, are there services that we are not discussing on the CPGGUYS?
- On the people side, how do you ensure your teams are staying abreast of new technologies and trends in the industry? Inflation has challenged all of us - how are you helping brands to navigate it?
- In store retail media - we have to discuss what’s next here. What do you offer and what’s next here? How are you delivering upper funnel out of platform capabilities for brands?
- Walmart plus is also a few years in - how is it performing, are consumers excited to continue to leverage it - what’s in the works?
- Lastly, we always ask - what’s next. What trends are you following and coaching Walmart on? What adoption curve are we at the edge of?
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