The Email Marketing Show cover image

The Email Marketing Show

The 3 Subconscious Reasons For Not Buying - What Stops People?

Jul 24, 2024
Discover the subconscious reasons people don't buy, including doubts about effectiveness, time commitment, and cost. Learn how to address these questions in your marketing. Explore the power of selling hope in email marketing and using three-word subject lines to boost engagement.
25:15

Podcast summary created with Snipd AI

Quick takeaways

  • Address subconscious concerns about product effectiveness and results time in marketing.
  • Offer immediate gratification to maintain engagement and instill confidence in potential customers.

Deep dives

Key Point: Addressing Subconscious Questions in Marketing

The podcast emphasizes the importance of addressing three subconscious questions that hinder people from making purchases. These questions revolve around the concerns of whether a product or service will work for the individual, how long it will take to see results, and how much effort or sacrifice is required. By proactively answering these questions within marketing materials and communications, businesses can overcome barriers to sales.

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highlights

Listen to the best highlights from the podcasts you love and dive into the full episode