17min chapter

The Email Marketing Show cover image

The 3 Subconscious Reasons For Not Buying - What Stops People?

The Email Marketing Show

CHAPTER

Addressing Customer Concerns and Overcoming Objections in Sales

The chapter explores the importance of showcasing success stories through case studies, testimonials, and relatable examples to address potential customer doubts. It delves into overcoming objections such as lack of time, effort, and perceived judgment from others in the decision-making process. The significance of setting realistic expectations, showcasing diverse success stories, and creating personal rules to address subconscious customer fears before making a purchase is emphasized.

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