

How to Dominate Your Industry Through Strategic Storytelling with Bill Harper
Apr 1, 2024
Bill Harper, an experienced branding strategist, dives into the importance of emotional storytelling, customer-centric branding, and building trust through strategic storytelling. The podcast explores the balance of emotions and logic, the evolution of strategic storytelling with Geico, and the power of long-term branding strategies for sustainable growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Leading with Brand Strategy for Success
01:50 • 20min
Exploring the Balance of Emotions and Logic in Decision Making and Storytelling
22:06 • 2min
Strategic Storytelling Evolution: Geico's Adaptive Approach
23:37 • 5min
The Power of Storytelling and Value Sharing
28:12 • 2min
The Importance of Long-Term Strategic Storytelling
30:08 • 3min
Embracing the Long Game in Branding Strategies
33:29 • 28min
Building Community and Encouraging Engagement
01:01:12 • 2min