
The Storytelling Lab How to Dominate Your Industry Through Strategic Storytelling with Bill Harper
Apr 1, 2024
Bill Harper, an experienced branding strategist, dives into the importance of emotional storytelling, customer-centric branding, and building trust through strategic storytelling. The podcast explores the balance of emotions and logic, the evolution of strategic storytelling with Geico, and the power of long-term branding strategies for sustainable growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Leading with Brand Strategy for Success
01:50 • 20min
Exploring the Balance of Emotions and Logic in Decision Making and Storytelling
22:06 • 2min
Strategic Storytelling Evolution: Geico's Adaptive Approach
23:37 • 5min
The Power of Storytelling and Value Sharing
28:12 • 2min
The Importance of Long-Term Strategic Storytelling
30:08 • 3min
Embracing the Long Game in Branding Strategies
33:29 • 28min
Building Community and Encouraging Engagement
01:01:12 • 2min
