The Storytelling Lab

How to Dominate Your Industry Through Strategic Storytelling with Bill Harper

Apr 1, 2024
Bill Harper, an experienced branding strategist, dives into the importance of emotional storytelling, customer-centric branding, and building trust through strategic storytelling. The podcast explores the balance of emotions and logic, the evolution of strategic storytelling with Geico, and the power of long-term branding strategies for sustainable growth.
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