28min chapter

The Storytelling Lab cover image

How to Dominate Your Industry Through Strategic Storytelling with Bill Harper

The Storytelling Lab

CHAPTER

Embracing the Long Game in Branding Strategies

The chapter discusses the importance of focusing on long-term branding strategies over short-term success, emphasizing authenticity, sustainability, and storytelling. It highlights the significance of differentiation, niche targeting, and crafting compelling narratives to stand out in competitive markets. Examples from industry figures and brands like Heinz illustrate the power of strategic storytelling and the value of conveying meaning in branding efforts.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode