Bloom aims to change the way users behave in using video at work by making it more approachable and authentic, overcoming user barriers and fears.
Respecting users and addressing their pain points, Bloom aims to bridge the gap between traditional communication methods and video, providing intuitive solutions to make the video recording process more user-friendly.
Deep dives
The Mission of Bloom: Changing User Behavior in Video Usage
Christina Nguyen-White, VP of Design at Bloom, discusses the mission of Bloom to change the way users behave in using video at work. She highlights the importance of making video more approachable and authentic, overcoming user barriers and fears. The goal is to create a more empathetic and effective video experience, replacing traditional meetings and reducing the need for excessive re-recording.
User Respect: Bridging the Gap in Video Adoption
Christina shares how the concept of user respect is central to Bloom's approach. By respecting the users, addressing their pain points, and prioritizing their comfort and confidence, Bloom aims to bridge the gap between traditional communication methods and video. The focus is on empathizing with the users' fears and providing intuitive solutions, such as invisible controls and speaker notes, to make the video recording process more user-friendly.
Designing for User Empathy and Business Growth
Christina emphasizes the importance of maintaining a balance between user empathy and business growth. By understanding the users' emotional pain points and designing solutions that drive business opportunities, Bloom aims to create a delightful and iconic product experience. The design team combines qualitative and quantitative research, usability testing, and staged releases to gather feedback, make informed decisions, and continuously improve the user experience.
Redesigning the Bloom Desktop Recorder for User Confidence
Christina discusses the redesign of Bloom's desktop recorder app, focused on addressing user pain points and enhancing confidence during the video recording process. The redesign simplifies the interface, hides controls, and introduces features like invisible speaker notes and a pause button. This redesign aims to improve the overall user experience and reduce the need for re-recording, making video creation more efficient and approachable.
In the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not exactly comfortable with videos, and more.
This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.
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