Ben Collins, creator of the Google Sheets Tips newsletter with over 55,000 subscribers, discusses the challenges of reviving a stagnant newsletter. He shares insights on overcoming burnout and the importance of evolving business models. Key strategies are explored, including the potential of ChatGPT tools, engaging YouTube content, and tapping into LinkedIn for audience connection. The power of collaboration, a well-crafted referral program, and turning subscribers into community members are also highlighted as essential steps to reignite growth.
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Burnout and Business Model Shift
Ben Collins experienced burnout in 2024, impacting his newsletter's growth.
He shifted his business model from course launches to a membership, impacting revenue.
volunteer_activism ADVICE
ChatGPT Lead Magnet
Create a custom ChatGPT bot as a lead magnet, offering value related to Google Sheets.
Gate the bot behind an email signup to grow your list.
volunteer_activism ADVICE
YouTube Growth
Leverage YouTube's potential by creating more videos, especially around popular Google Sheets topics.
Focus on shorter, top-of-funnel content to attract a wider audience.
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What happens when an established newsletter hits a growth plateau? And can anything be done to revive it?
Chenell & Dylan sit down with Ben Collins of BenLCollins.com and his Google Sheets Tips newsletter.
When Chenell researched & wrote her GIR Deep Dive on Ben last year, all appeared to be going well for Ben and his Google Sheets Tips newsletter. But when we invited Ben to join us on the podcast, he was apprehensive: "Are you sure you want me to come on? Growth has been very flat." So we took this as an opportunity to flex our growth strategy muscles and provide Ben with some newsletter growth coaching.
Growth In Reverse (Newsletter Growth & Email Marketing)