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Growth In Reverse
How To Revive a Stalled Newsletter — with Ben Collins
Feb 12, 2025
Ben Collins, creator of the Google Sheets Tips newsletter with over 55,000 subscribers, discusses the challenges of reviving a stagnant newsletter. He shares insights on overcoming burnout and the importance of evolving business models. Key strategies are explored, including the potential of ChatGPT tools, engaging YouTube content, and tapping into LinkedIn for audience connection. The power of collaboration, a well-crafted referral program, and turning subscribers into community members are also highlighted as essential steps to reignite growth.
46:46
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Quick takeaways
- Ben Collins emphasizes the importance of diversifying income through a membership model to reduce reliance on course launches.
- Exploring AI tools, like a custom ChatGPT model, is a key strategy for attracting new subscribers and enhancing user engagement.
Deep dives
Stalled Growth and Business Challenges
Ben Collins's newsletter, centered on Google Sheets, experienced significant early growth, amassing over 55,000 subscribers. However, as of 2024, he faces stagnation in this growth, resulting in concerns about his business future. Despite maintaining a steady income, he recognizes the need to reevaluate strategies, particularly because he had not launched any new courses or significant offerings in the previous year. The pressure of subscriber retention and revenue generation, which has typically relied on course launches, poses a dilemma for him moving forward.
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Listen to the best highlights from the podcasts you love and dive into the full episode