Ben Collins, creator of the Google Sheets Tips newsletter with over 55,000 subscribers, discusses the challenges of reviving a stagnant newsletter. He shares insights on overcoming burnout and the importance of evolving business models. Key strategies are explored, including the potential of ChatGPT tools, engaging YouTube content, and tapping into LinkedIn for audience connection. The power of collaboration, a well-crafted referral program, and turning subscribers into community members are also highlighted as essential steps to reignite growth.