The Front Row Podcast for Entrepreneurs LinkedIn Goldmine: How to Use LinkedIn the Right Way in 2025 with Scott Aaron
Apr 22, 2025
Scott Aaron, a LinkedIn expert, bestselling author, and top podcaster, shares invaluable insights for leveraging LinkedIn in 2025. He reveals why only 1% of users post weekly and how to capitalize on that opportunity. Discover a 3-part content strategy, the power of LinkedIn newsletters, and the importance of short-form video. Scott explains how to optimize your profile for lead generation and navigate connections while adhering to platform guidelines. Packed with actionable tips, this conversation is your guide to transforming LinkedIn into a business powerhouse.
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Fitness Trainer’s LinkedIn Pivot
- Scott Aaron shares how he transitioned from an in-person fitness trainer to using LinkedIn to create an online wellness business.
- Within eight months, he matched his in-person revenue through online coaching by leveraging LinkedIn's professional network.
1% Posting—the Golden Opportunity
- Only 1% of LinkedIn users post weekly or more, leaving 99% silent and unengaged.
- This creates a massive opportunity for visibility and reach by regularly posting quality content.
Three-Part Weekly Content Strategy
- Post three times weekly using varied content types: one written post, one LinkedIn poll, and one video or image.
- Use polls to research audience pain points and tailor your content in the following days.