The B2B Playbook #209: The 2026 B2B Content Strategy Most Marketers Miss (Midweek Musings)
Nov 19, 2025
This week’s focus is on creating content that genuinely assists customers in their immediate tasks. Discover how Rivet’s 'Construction Is Hard' transformed engagement by speaking directly to specialty contractors. Learn about the importance of making your product the natural conclusion of the story, enhancing customer understanding, and driving real trust through authentic storytelling. With helpful content leading to impressive pipeline results, listeners are encouraged to identify and address one pressing job their target audience faces.
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Episode notes
Help Today, Be Remembered Tomorrow
- Helpful content solves a real job your ideal customer needs done this week, not someday.
- Being remembered means being remembered for the right thing at the right time.
Rivet's Pivot To 'Construction Is Hard'
- Alison Akviti rebuilt Rivet's content from generic SEO blogs into the Construction Is Hard show.
- She targeted electrical and specialty contractors with real, job-focused episodes.
Position For Your Ideal Champion
- The show wasn't for the whole construction industry but for specific champions inside it.
- Clear positioning signals to the right audience that you truly understand their problems.