#209: The 2026 B2B Content Strategy Most Marketers Miss (Midweek Musings)
The B2B Playbook
Intro
Unknown Host introduces the episode, the December B2B Incubator, and application details for marketers.
The 2026 B2B Content Strategy Most Marketers Miss
Most teams ship more content than ever… but almost none of it helps buyers do their job this week.
In this 5-minute Mid-Week Musing, we break down a modern b2b content strategy 2026 and how B2B marketers can use it to build trust, stay memorable, and make their product the natural next step.
Tune in and learn:
+ Why “helpful content” means solving one real job your ICP has this week
+ How Rivet’s Construction Is Hard show turned content into 70% of pipeline
+ How to make your product the conclusion of the story, not the headline act
Perfect for small-team marketers looking for fast, actionable plays to use this week.
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🔗 Links + CTAs
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00:00 Why 2026 B2B Content Strategy Is About “This Week’s Job”
00:40 The Rivet Story: From Generic Blogs to “Construction Is Hard”
01:40 How They Built a Show Just for Their Best Contractors
02:40 Helpful Content That Talks Less About Product (But Sells More)
03:45 The Crazy Pipeline Impact – And Your One-Job Challenge
04:45 Turning One Show Into a Full 2026 Content Engine
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S07 E209 - The B2B Playbook
#b2b #b2bmarketing #demandgeneration #marketingtips #theb2bplaybook #contentstrategy #contentmarketing
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