

E056: 9-Figure Brand Health Check
May 15, 2024
Topics covered in the podcast include international expansion, streamlining logistics, challenges of launching new products, digital marketing impact on sales, paid ads in physical retail, scaling a business, building a positive work culture, and the importance of people management.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Navigating Business Challenges and Planning for Growth
01:44 • 15min
Product Launch Challenges and Checklist Importance
16:35 • 2min
Roadshow Strategy and Costco Entry
18:48 • 18min
Exploring the Limitations of Digital Advertising Compared to Real-World Experiences
36:23 • 2min
Leveraging Scents in Marketing and Sponsorship Highlight
38:18 • 2min
Navigating Growth Challenges in Company Expansion
40:03 • 18min
Managing Payroll Costs and Financial Outlay
58:22 • 2min