E056: 9-Figure Brand Health Check
OPERATORS
Roadshow Strategy and Costco Entry
The chapter explores the successful roadshow strategy employed by a company seeking entry into Costco, starting with online opportunities before physical showings. It highlights the challenges of managing sales reps with unique personalities and the complexities of hiring a specialized team. Additionally, it delves into the logistics and operations involved in conducting roadshows, showcasing the importance of physical retail in boosting online sales.
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