What Next? High-Agency. Capability Stacks. Micro-Reinvention – the new rules for thriving in a Human + Machine World.
Nov 22, 2025
Veronika Kryuchkova, Global Head of Capability Building for the Reckitt Marketing Academy and host of the Get Superpowered podcast, shares insights on thriving in a human-plus-machine world. She defines high-agency professionals as those who combine belief, action, and ownership to shape their careers. Veronika introduces the concept of a Capability Stack, emphasizing intentional skill development. She advocates for continuous micro-reinventions as powerful growth strategies, illustrating how small, consistent improvements can lead to significant career advancements.
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From Ballet To Capability Building
- Veronika moved from ballet to marketing after discovering design thinking and testing experiments like speaking at universities.
- Those experiments led her to focus on democratizing skills and eventually to lead capability building at Reckitt.
High-Agency Is Belief, Action, Ownership
- High-agency equals belief, action, and ownership as a combined capability.
- Those traits let people shape outcomes amid uncertainty and increase optionality in careers.
Treat Your Career As Your Responsibility
- Own your career development because the old loyalty-for-stability contract has expired.
- Treat career progress as personal accountability, not guaranteed employer progression.
