PocketGamer.biz Podcast
Week in Mobile Games E16 - Stop sexist UA ads, iPhone gets ChatGPT, and is Netflix's games division falling off the rails?
Jun 13, 2024
Experts from PocketGamer.biz discuss Netflix's gaming division shakeup, campaign against sexist ads in user acquisition, Apple's ChatGPT integration, and iOS updates. They also cover Monster Hunter, upcoming events, Xbox handheld possibility, game development updates, acquisitions, and Zenless Zone Zero's impressive pre-registrations.
59:23
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Quick takeaways
- Hoyaverse's Zenless Zone Zero surpasses 40 million pre-registrations, setting a high launch day standard.
- Apple's iOS 18 AI features are limited to iPhone 15 Pro models, potentially forcing upgrades for full capabilities.
Deep dives
Zenless Zone Zero Exceeds 40 Million Pre-Registrations
Zenless Zone Zero, the upcoming game from Hoyaverse, has surpassed 40 million pre-registrations exceeding SquadBusters and Hong Kai Star Rail in pre-registration numbers. With over three weeks remaining, the game has reached its top pre-registration goal, setting a high standard for launch day performance. The game's success and engagement are evident from the impressive pre-registration numbers, with the potential for continued growth post-launch.
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