Sexist Creatives in Mobile Gaming Ads and Recent Industry News

This chapter addresses the issue of sexist creatives in user acquisition ads in the mobile gaming industry, highlighting harmful messages and extreme content perpetuated by such ads. It also covers recent industry news such as the campaign against these ads, the layoff of staff at Sumo Group, Aptoid's venture into a non-Apple game store, game licensing in China, and insights from the Mobile Market Overview report for Q1 2024, including the success of games like Garena Free Fire and Royal Match. Additionally, the chapter delves into Netflix's gaming ambitions, expressing skepticism about their approach, and discusses Apple's AI features in iOS 18 and the launch of the latest iPhone model.